DIRS.INFO The most relevant business & tech news

☆ High spirits in Hollywood: What’s behind the boom of celebrity liquor brands?
▼ + stars: | 2024-03-09 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +8 min

New York CNN —Why does actor Aaron Paul co-own a mezcal brand? Rob Kim/Getty Images for NYCWFFIt’s an “opportunity, to be honest,” Cranston told CNN. Celebrities are attractive to the spirits space because of their clout and connections, so the industry has “the door open. Four years later they sold the tequila brand to liquor giant Diageo for $1 billion, and the industry gold rush was on. The side of a Casamigos delivery truck promoting George Clooney and Rande Gerber's tequila brand in a 2015 photo.

Persons: Aaron Paul, Bryan Cranston, —, Niro, Issa Rae, Dwayne “, ” Johnson, Matthew, Camila McConaughey, Eva Longoria, Casa Del, Kendall Jenner, Shirley Temple, Warren Beatty, Rob Kim, ” Cranston, George Clooney, Rande Gerber, George Rose, Ryan Reynolds, Conor McGregor, Jose Cuervo, Michael Yanover, Yanover, Jeff Spicer, ” Lisa Hawkins, , Drizly, Dwayne Johnson, Mike Segar, ” Andrew Chrisomalis, Tequila, Ed Mundy, ” Mundy, Sean “ Diddy ” Combs, Combs, Jennifer Lopez’s Delola, Lopez, she’s, Delola, Paul, Cranston, Dos, ” Applebee’s, ” Aaron Paul, CAA’s Yanover, “, There’s, Kylie Jenner, Kendall, It’s, I’ve Organizations: New, New York CNN, Hombres, Hollywood, Dos Hombres, Food Network New York, Food Network New York City Wine, Food Festival, CNN, Diageo, Aviation, UFC, Creative Artists Agency, ”, Reuters, Jefferies, Diddy, New York, New York City Wine, Applebee’s Locations: New York, Casa Del Sol, Food Network New York City, Hollywood, New York City, Iowa, Applebee’s

☆ Mexican liquors and beers are on the rise in the U.S. — here’s what’s driving the torrid growth
▼ + stars: | 2023-10-08 | by ( Stefan Sykes | ) www.cnbc.com time to read: +7 min

"Tequila has been such a national treasure here in Mexico," said Guilherme Espagnoli Martins, global brand director of Diageo-owned Don Julio Tequila. The Mexican beer boomIt's not just tequila and mezcal — Mexican beer is booming, too. Mexican beer imports into the U.S. are up 10.6% in 2023, according to alcohol research firm Bump Williams Consulting. watch nowA spokesperson for Constellation told CNBC that Mexican beer sales grew as Hispanic culture gained a stronger foothold around the world. Constellation on Thursday reported quarterly results that topped Wall Street estimates, driven by the surge in demand for its Mexican beer brands.

Persons: Mario Tama, Lea, Tequila, Guilherme Espagnoli Martins, Don Julio Tequila, Don Julio, George Clooney, Martins, Don, Don Julio Tequila Blanco, Bump, Bud Light, Cowen, Vivien Azer, InBev's Bud, Constellation's, Azer, Jonnie Cahill, Tecate, Cahill, Heineken's, It's, Dos Equis, Eduardo, Lalo, González, LALO Blanco Tequila, Don Julio González Organizations: Modelo Especial, Getty, U.S, Experts, Diageo, CNBC, Bump Williams Consulting, Mexico's Modelo Especial, Constellation, Modelo, Constellation Brands, Anheuser, Busch InBev, InBev's, Heineken USA, Cinco de Mayo, Dos, Corona Locations: Los Angeles , California, U.S, Mexico, The U.S, United States, British, Mexican, Modelo, Dos

Executive Producer Reese Witherspoon attends a premiere for the television series "The Last Thing He Told Me" in Los Angeles, U.S, April 13, 2023. REUTERS/Mario Anzuoni Acquire Licensing RightsTORONTO, Sept 7 (Reuters Breakingviews) - Reese Witherspoon is putting her star power – and business acumen – to the takeover test again. Private equity firm Consortium Brand Partners said on Wednesday it had bought 70% of Witherspoon’s “steeped in Southern charm” apparel company for an undisclosed sum. For all the attention A-listers now command in deal-making, however, the financial stars often don’t align. Follow @sharonlam_ on XCONTEXT NEWSPrivate equity firm Consortium Brand Partners said on Sept. 6 that it had acquired a 70% stake in Draper James, the fashion and lifestyle brand started by Hollywood actor Reese Witherspoon.

Persons: Reese Witherspoon, Mario Anzuoni, –, Blackstone, Draper James, George Clooney’s, Dre’s, Kylie Jenner, Kim Kardashian, Jessica Simpson, Jessica Alba, ”, Jeffrey Goldfarb, Aditya Sriwatsav Organizations: REUTERS, Rights, Reuters, Sunshine, Brand Partners, Diageo, Apple, Bloomberg, Honest Company, Jay, Hollywood, Thomson Locations: Los Angeles, U.S, North America, Coty, Delaware, Draper

☆ A co-investment chief at billionaire investor Mario Gabelli's firm shares 3 stocks with strong pricing power he's betting on as inflation remains sticky — including one that could surge 53%
▼ + stars: | 2023-08-25 | by ( William Edwards | ) www.businessinsider.com time to read: +3 min

In such an environment, pricing power is crucial to a firm's success, says Kevin Dreyer. One of the qualities that makes a company attractive to them is strong pricing power: being able to hold prices steady in tough times or even raise them as inflation surges. "I don't tend to think of private label firms as having the best pricing power out there, but that said, what Treehouse has done is pretty unique," he said. The third firm Dreyer talked about was BellRing Brands (BRBR), which owns protein snack brands like PowerBar and Premier Protein. Dreyer also thinks they're a good candidate to be acquired by a larger firm at a premium.

Persons: Kevin Dreyer, Mario Gabelli, Dreyer, Captain Morgan, Don Julio, Baileys, Johnnie Walker, they'll, " Dreyer, they're Organizations: Funds, Diageo, BellRing Brands, Diageo Brands, Guinness, Scotch Whiskey Association, Treehouse Foods, PowerBar Locations: North, South America, India, France

☆ Cindy Crawford recreates her iconic Pepsi ad in ‘One Margarita’ music video
▼ + stars: | 2023-08-01 | by ( Scottie Andrew | ) edition.cnn.com time to read: +3 min

CNN —TikTok’s song of the summer, the ecstatically explicit “One Margarita,” just got a raucous new music video — with a cameo from none other than supermodel Cindy Crawford. In the music video, Crawford recreates her famous 1992 Pepsi Super Bowl ad, in which she visited a dusty vending machine at a general store to grab and gulp a cold Pepsi while young boys ogled her. With one margarita, Moore raps, she’ll “open her legs.” By the time she’s had five margaritas, well, even her partner is feeling open to experimentation. From Giant Music“One Margarita (The Margarita Song)” was originally improvised by Moore on the spot in May. The original 1992 Pepsi ad featured Cindy Crawford gulping down the soda in sweltering heat.

Persons: CNN —, Margarita, ”, Cindy Crawford, Chick Angel, Crawford, margarita, Rande Gerber, Angel Laketa Moore, Moore, she’ll, she’s, she'll, Kevin Fredericks, Cindy, tickled Moore, Fredericks, Casa, Steve Terrell, Carl Dixon, —, Saucy Santana, Cindy Crawford gulping, James Corden Organizations: CNN, Pepsi, Louisiana State University, Children’s Locations: Mexican, Madison , Wisconsin

☆ Diageo ends its 15-year partnership with Diddy following lawsuit
▼ + stars: | 2023-06-27 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Spirits maker Diageo has cut ties with Sean “Diddy” Combs, ending a lucrative 15-year partnership that recently culminated in a racial discrimination lawsuit. The music mogul charged that Diageo had neglected and underpromoted his DeLeón tequila, dismissing it as an “urban” product in its marketing, in a suit filed last month. Diageo responded that he has “amassed nearly $1 billion dollars” from the partnership. Diageo and Combs have partnered on Ciroc vodka since 2007. In 2013, Combs bought DeLeón and formed a joint venture with Diageo for the high-end tequila.

Persons: Sean “ Diddy ” Combs, Johnnie Walker, Diddy’s, Diddy, Diageo, Don Julio, George Clooney, “, Combs, Martha Stewart, DEO, ”, they’ve, John Hueston, Diageo “, ” Hueston, Josh Gerben, it’s “, ” Gerben Organizations: New, New York CNN, Diageo, CNN, Diageo “ kneecapped Locations: New York, London

☆ Here are 5 key trends shaping the liquor industry as spirits overtake beer for the first time
▼ + stars: | 2023-06-16 | by ( Stefan Sykes | ) www.cnbc.com time to read: +7 min

Jason Koerner | Getty ImagesCHICAGO — The spirits industry is overcoming economic headwinds to meet changing consumer preferences as it chips away at the dominance of beer. Despite supply chain issues and high inflation, the beverage alcohol industry has a lot to toast to these days, said Chris Swonger, president and CEO of DISCUS. "This is a great American success story," Swonger said of the industry's market share supremacy. As the spirits industry works to maintain its top spot this year amid fears of a recession, here are some key trends industry leaders who spoke to CNBC see shaping the business today. The company runs incubator and accelerator programs to develop Black talent within the spirits industry.

Persons: Casamigos, Alo, Jason Koerner, Beer, Chris Swonger, Swonger, We're, George Clooney, Mark Wahlberg, Wahlberg, Aron Marquez, Ryan Reynolds, Sean, Diddy, Combs, Kendall Jenner, Dwayne Johnson, Michael Jordan, David Beckham, it's, Patrick Shorb, Molson Coors, Tobin Ludwig, Pinkard Organizations: Alo Miami, Getty, CHICAGO, CNBC, Diageo, Chicago, Brands, Heineken, Anheuser, Busch InBev, Molson, Hella, Black Locations: Miami, United States, Chicago, Pennsylvania

☆ Diddy is suing the co-owner of his tequila for racial discrimination
▼ + stars: | 2023-06-01 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Sean “Diddy” Combs is suing Diageo for racial discrimination, claiming that the spirits company that produces DeLeón — the tequila he co-owns with the company — failed to market DeLeón on par with its other brands, including Don Julio and George Clooney’s Casamigos brands. Tequila sales have grown in the United States in recent years, according to data from Distilled Spirits Council of the United States. However, Combs said that his tequila brand hasn’t benefited from the same growth as Casamigos or other tequilas. “While Diageo invested in and expanded its other brands — many of which were acquired after Ciroc and DeLeon — Mr. Combs’ brands were allowed to wither,” it said. In 2013, Combs bought DeLeón and formed a joint venture with Diageo for the high-end tequila.

Persons: Sean “ Diddy ” Combs, Don Julio, George Clooney’s, Combs, Ciroc, DeLeon, DeLeon — Mr, Martha Stewart, DEO, “, we’ve, Diddy, ” Organizations: New, New York CNN, Diageo, Diageo “ kneecapped, Ciroc, Tequila, Casamigos, “, CNN, ” Locations: New York, United States

☆ Here's why Diddy is suing Diageo over his vodka and tequila brands
▼ + stars: | 2023-06-01 | by ( Stefan Sykes | ) www.cnbc.com time to read: +3 min

Diddy attends The After, hosted by the entrepreneur and Doja Cat, powered by Ciroc Premium Vodka and DeLeon Tequila at Club Love in New York City, May 1, 2023. Sean "Diddy" Combs is suing multinational spirits giant Diageo for alleged racial discrimination in the handling of his vodka and tequila brands, which Combs claims the company typecast as "Black brands." In a lawsuit filed Wednesday with the New York Supreme Court in Manhattan, Combs' lawyers accuse Diageo of neglecting his Ciroc vodka and DeLeon tequila brands, and of marginalizing their appeal by marketing them as "urban" brands. Following the success of the partnership, Diageo co-purchased the DeLeon tequila brand with Combs' company in 2013. Diageo, a multibillion-dollar, publicly traded spirits company based in London, owns more than 200 brands, including the Don Julio tequila brand.

Persons: Diddy, DeLeon Tequila, Sean, Combs, DeLeon, Puffy, George Clooney's, Clooney's, Bump Williams, Don Julio, Stephen Rust, Martha Stewart, Rust, They're Organizations: Diageo, New York Supreme, Clooney's Casamigos, Nielsen, CNBC Locations: New York City, Manhattan, London, Ciroc

☆ Diddy Accuses Diageo of Abandoning His Tequila
▼ + stars: | 2023-05-31 | by ( Jennifer Maloney | ) www.wsj.com time to read: 1 min

DeLeón, a tequila brand co-owned by Sean ‘Diddy’ Combs and Diageo, ranks 28th among tequila brands in the U.S. by sales. Photo: Mike Coppola/Getty ImagesSean “Diddy” Combs sued Diageo on Wednesday, alleging that the spirits company has neglected the DeLeón tequila brand it co-owns with the music mogul. At the same time, the lawsuit says, Diageo has poured resources into two other tequilas, including Casamigos, the George Clooney-backed brand that Diageo agreed to buy in 2017 for up to $1 billion.

Persons: Sean ‘ Diddy ’ Combs, Mike Coppola, Sean “ Diddy ” Combs, George Clooney Organizations: Diageo Locations: U.S

☆ Goldman Sachs' David Solomon invested in a luxury real-estate developer his bank failed to win business from
▼ + stars: | 2023-04-24 | by ( Jeffrey Cane | ) www.businessinsider.com time to read: +4 min

Goldman Sachs CEO David Solomon owns shares in a luxury real-estate developer, according to the NYT. David Solomon, the chief executive of Goldman Sachs, is known to fly to the Bahamas, where he has a home. The valuation the bankers gave for Discovery Land fell well short of $1 billion, and Goldman did not win that deal. Discovery Land eventually sold $300 million of shares without the help of any bank in early 2021. Insider has previously reported that at least a small number of Goldman Sachs partners and other insiders have complained about Solomon's personal jet use, as well as his side gig as a DJ.

European demand is deepening a shortage of agave, the prickly plant native to Mexico's Jalisco region that's used to make tequila. Tequila prices have leapt. Compounding matters, the flow to Europe of high-quality 100% agave tequila - which has to be bottled in Mexico - has also been constrained by the supply-chain chaos from COVID-19. Michael Merolli, head of Pernod Ricard's tequila business, which includes Olmeca, said there were far fewer tequila brands in Europe than the United States, where the market was more mature and competitive, with new brands emerging every week. U.S. A-listers like Dwayne "The Rock" Johnson, Kendall Jenner and Kevin Hart have all launched tequila brands in recent years.

☆ Cheers! Spirits like gin, vodka, overtake beer's U.S. market share
▼ + stars: | 2023-02-09 | by ( Jessica Dinapoli | Thomson Reuters | New York-Based Reporter Covering U.S. Consumer Products Spanning Paper Towels To Packaged Food | ) www.reuters.com time to read: +2 min

Spirits like whiskey, cognac and tequila, a celebrity favorite, have surpassed beer's U.S. market share for the first time due to price hikes and high-end cocktail trends, according to the Distilled Spirits Council of the United States. U.S. sales for spirits totaled $37.58 billion last year, while beers like Anheuser-Busch inbev SA's (ABI.BR) Bud Lite tallied $37.46 billion, according to data compiled by the Distilled Spirits Council. Spirits' market share was 42.1%, while beer's was 41.9%, according to the data. Tequila and ready-to-drink canned cocktails including Constellation Brands Inc's (STZ.N) Fresca vodka spritz were among the fastest-growing types of spirits, the Distilled Spirits Council said. "The 'premiumization' trend, where people look at distilled spirits as an affordable luxury, is affirmed by these numbers," said Chris Swonger, CEO of the Distilled Spirits Council.

☆ Megan Fox and Machine Gun Kelly channeling ‘Pam & Tommy’ top the list of celebrity Halloween costumes
▼ + stars: | 2022-10-30 | by ( Dan Heching | ) edition.cnn.com time to read: +2 min

CNN —Some throwbacks to notable ’90s-era celebrities were standouts as the stars stepped out this weekend in costume for their Halloween festivities. One couple acknowledged a pair that came before them, when Megan Fox and Machine Gun Kelly channeled Pamela Anderson and Tommy Lee, respectively, at the Casamigos Halloween Party Returns in Beverly Hills, California on Friday night. Josh Duhamel and Audra Mari at the Casamigos Halloween Party Returns in Beverly Hills on Friday in Beverly Hills, California. at the Casamigos Halloween Party Returns in Beverly Hills, California on Friday. Vanessa Hudgens as Black Swan at the Thriller Night Halloween Party, hosted by Prince Michael Jackson, at the Jackson Family Home in Encino, California on Friday.

☆ I got Web3 VIP access to see Jack Harlow in concert through an NFT club called Dancing Seahorse. But the experience felt very Web2 — and that's exactly what the company's CEO wants.
▼ + stars: | 2022-10-14 | by ( April Joyner | ) www.businessinsider.com time to read: +6 min

The VIP suite hosted by Dancing Seahorse offered a good but not spectacular view of the stage. Until five months ago, when he cofounded Dancing Seahorse, Nahai wasn't really into crypto or Web3, he told me. Dancing Seahorse's suite drew a crypto-curious crowd. From left: Melanie McClain; Phillip Hale-Christofi, Dancing Seahorse's head of events and experiences; and Ladidai. It was perhaps no coincidence, then, that Dancing Seahorse's suite drew a pretty crypto-curious crowd.

☆ George Clooney a fost spitalizat după ce a slăbit aproximativ 13 kilograme pentru rolul din „The Midnight Sky”
▼ + stars: | 2020-12-10 | by ( ) www.jurnal.md time to read: +3 min

Cu patru zile înainte de a începe lucrul la film, scrie Mirror, Clooney a fost dus la spital acuzând dureri de stomac. A fost diagnosticat cu pancreatită, boală ce poate fi fatală, şi a petrecut câteva zile sub supravegherea medicilor, scrie News.ro. Cineastul, care a mai regizat alte şase filme, a spus că acesta a fost cel mai mare proiect al lui şi că era nevoie să fie în cea mai bună formă pentru a-l duce la capăt. În această perioadă, a spus el, a redescoperit treburile în gospodărie şi aptitudinile de meşter pe care le avea înainte de a deveni faimos, la începutul anilor 1990. Înainte de o nouă schimbare a prefixului, în luna mai, Clooney a spus: „Este un număr mereu surprinzător de spus, dar cred că, dacă duci o viaţă bună, nu îl priveşti aşa.

Persons: Augustine, George Clooney, Felicity, Clooney, Cineastul Organizations: Hollywood Hills Locations: Sully, Finlanda, Hollywood, Los Angeles

Search resuls for: "Casamigos"

16 mentions found